By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Tampa, Fla. - DOW Electronics announced today a refresh of its 53-year-old, iconic industry brand in the most significant update of its marquee identity in company history.
DOW’s new logo will appear at its locations, website, packaging, advertising and other marketing materials include “distinctly visual graphics and images that reflect the company’s focus on six core consumer electronic industry segments,” DOW said.
Those segments include satellite television, satellite broadband, home audio and video, car and marine audio and VoIP.
DOW will outline its market reach through master brand-level changes, such as: a branded delivery fleet, redesigned company website, and remodeled distribution storefronts
Over the next 12 months, a full rollout of the updated brand will take place at DOW Electronics’ 14 locations throughout the southeast United States.
“The future is bright for the independent consumer electronics retailer. Consumers continue to demand the personalized expertise of the local retailer which now includes being an expert with all consumer electronic products. The customer expects a one-stop-shop for everything from satellite television services and home video and audio products to security systems. DOW Electronics is positioned to offer its independent retailers the products and services needed to fulfill this increasing consumer demand,” stated Chip Yodzis, president and CEO of DOW Electronics.
Yodzis continued, “Refreshing the DOW Electronics brand, which has been trusted by generations of independent retailers, required an understanding and commitment to the changing industry environment which resulted in a successful brand update that not only reflects the rich history of our company, but also the promising future.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.