By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Vista, Calif. - DEI Holdings has appointed Blair Tripodi as chief marketing officer at its Polk, Definitive Technology, and BOOM Movement business units.
All marketing for DEI’s Directed business unit, which focuses on automotive security and remote starting systems, continues to be led by Directed president Mike Simmons and Directed marketing VP Jim Jardin.
Tripodi will lead DEI’s audio marketing efforts to elevate the three audio brands’ visibility in the U.S. and international markets, the company said.
Tripodi has “a proven track record of turning successful brands into extraordinary ones,” said DEO Holdings president Kevin Duffy. “His appointment is the latest step in our plan to accelerate the growth of the company by building on the inherent strengths of our core audio brands while expanding our reach into personal audio products such as headphones and wireless speakers.”
For the past six years, Tripodi was with Under Armour, the marketer of sports clothing, athletic shoes and accessories. He most recently served as managing director of Under Armour Europe, having grown the company “from a virtual unknown in Europe to a market leader on the continent,” the company said. He led all efforts related to advertising, PR, social media and sponsorships, including relationships with the English Premier League, International Rugby, Top 14 Rugby, and German Bundesliga Football.
Before his tenure at Under Armour, Tripodi drove brand development for United States Olympic Committee and NIKE, DEI said.
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