By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Weymouth, Mass. — Connected and smart cameras generate the highest level of interest from new camera shoppers, according to a survey released Thursday by InfoTrends.
The study found Wi-Fi-enabled cameras received the highest interest ratings of all the product concepts presented.
In 2012, less than 15 percent of all camera models introduced connectivity features. In 2013, that will likely be closer to 30 percent, while 100 percent of camera phones are connected, InfoTrends said.
“As connectivity finds its way into more cameras, it will make the task of sharing photos with friends and family easier and better able to compete with the immediate ability to send camera phone photos via email, MMS or upload to Facebook with a click of a button,” according to the market research firm.
The new InfoTrends survey on the digital camera end-user market considered the ways in which user demographics are changing, highlights the segments that should be targeted in future marketing efforts, and spotlights what consumers are doing with their digital photos, the company said.
It also highlights some key, year-over-year changes to gain a greater understanding of how this market continues to evolve.
InfoTrends said it has been advocating for many years that connectivity needs to be a standard feature if cameras are to become a more relied upon photo taking and sharing device.
“Digital camera vendors need to make sure the sharing feature is simple and easy to use to guarantee consumer adoption of this feature/function,” the study said. “The camera phone has become the everyday camera for most consumers and continues to steal more and more photo taking activity away from traditional cameras. The image quality produced by camera phones is constantly improving — traditional camera vendors cannot rely on image quality alone to compete with camera phones.”
The full report can be acquired at the InfoTrends website.
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