By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Rochester, N.Y. – Concentrix, the global business process outsourcing division and wholly-owned subsidiary of SYNNEX reports it has been selected by Sony Electronics to manage sales to U.S. customers of Sony.com.
Concentrix said it will assist Sony customers with product questions and purchasing options as well as provides post order support of VAIO computers and home audio/video and digital imaging product lines – all while communicating the overall value of the Sony brand, the company said.
Concentrix said it was awarded the business due to its proven ability to drive sales performance, grow business through innovation and launch a seamless program.
“We are excited to represent a world class brand and its superior consumer electronics products,” said Chris Caldwell, president of Concentrix Corporation. “Our passion for Sony products combined with results-driven sales performance provides a unique customer experience. We have already seen solid results and revenue growth since the launch of the program.”
Betsy McCann, Director, eCommerce Contact Center Operations of Sony Electronics, said, “We chose Concentrix to manage our sales program not only because of its ability to deliver a premium brand experience, but also due to Concentrix’ capability to adopt the Sony culture and environment throughout its business, creating a transparent Sony experience to our customers.”
Overall, Concentrix’ strong sales culture and ability to provide creative ways to grow our business is a strong indicator that our collaboration continues to grow with mutual success.”
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