By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Harrisburg, PA – Case and mobile accessories maker Codi is working with distributor partners D&H Distributing and Synnex to implement a new value-added marketplace strategy.
The effort, dubbed PartnerPlus, provides turn-key solutions, tools and benefits to help value-added dealers increase their sales of Codi products. Benefits include preferred product allocations, deal registration, market development funds, partner-only promotions, best-in-class marketing and customer support, and Codi field-based resources.
Sales and marketing executive VP Mike Crosby added that two-step distribution through D&H and Synnex “is expected to significantly broaden our customer reach and provide greater economies of scale and distribution efficiencies, including quicker delivery … to both reseller partners and end-user customers.”
Founded in 1992, Codi makes and markets an extensive line of protective, high-performance laptop bags and backpacks, iPad and tablet cases, mobile accessories, and locks that are specially designed for the enterprise channel. For more information, visit CODiWorldwide.com.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.