Codi Taps D&H, Synnex For Value-Add Strategy

By Alan Wolf On Feb 11 2013 - 3:52pm

Harrisburg, PA – Case and mobile accessories maker Codi is working with distributor partners D&H Distributing and Synnex to implement a new value-added marketplace strategy.

The effort, dubbed PartnerPlus, provides turn-key solutions, tools and benefits to help value-added dealers increase their sales of Codi products.  Benefits include preferred product allocations, deal registration, market development funds, partner-only promotions, best-in-class marketing and customer support, and Codi field-based resources.

Sales and marketing executive VP Mike Crosby added that two-step distribution through D&H and Synnex “is expected to significantly broaden our customer reach and provide greater economies of scale and distribution efficiencies, including quicker delivery … to both reseller partners and end-user customers.”

Founded in 1992, Codi makes and markets an extensive line of protective, high-performance laptop bags and backpacks, iPad and tablet cases, mobile accessories, and locks that are specially designed for the enterprise channel. For more information, visit CODiWorldwide.com.