By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arlington, Va. – The Consumer Electronics Association (CEA) ranks first in use of social media among Washington-based trade associations, according to a recently released APCO Worldwide study.
The TradeMarks Study named CEA as one of nine high-performing associations based on 15 characteristics of public policy effectiveness. The rankings were based on a survey of 450 Washington policy leaders.
“I would like to congratulate our entire staff, especially our digital media marketing team, on the outstanding work they do each day on behalf of our members,” said CEA president and CEO Gary Shapiro. “From our consumer-facing Facebook and Twitter campaigns, to our innovative use of resources like Google+ hangouts to promote CEA’s initiatives, we are always looking for new ways to connect with and inform our social media audience.”
The TradeMarks Study asked D.C. policy leaders to evaluate a list of 50 associations based on characteristics such as media relations, social media, lobbying and coalition building. CEA ranked first in the social media category, for its use of online and social media to communicate and engage with its key audience.
The survey was released by APCO Worldwide and conducted as part of a partnership between APCO Insight, National Journal and EurActiv. It was designed to pinpoint specific characteristics that define the public policy effectiveness of associations. The results can be found here.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.