By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arlington, Va. - The Consumer Electronics Association (CEA) has been was awarded The Most Innovative Organization by Trade Show Executive magazine.
The magazine also granted the International CES recognition as The Most Innovative Green Initiatives by Show Management for strides in “greening” the 2012 International CES, the CEA said.
Trade Show Executive’s 10th Annual Reader's Choice Innovation Awards salute those who are making waves for show managers, exhibitors, attendees and the exposition industry as a whole.
“We are honored to have CEA recognized for our innovation and green initiatives by Trade Show Executive magazine,” said Gary Shapiro, CEA president and CEO, producer and owner of the International CES. “These awards recognize our efforts to reflect the innovative spirit and dynamism of the industry we represent as well as the creative thinking and strategic implementation that go into making CES the world's most important — and greenest — technology event.”
Initiatives that lead to the CEA being named most innovative organization in the tradeshow industry included its successful launch of the Eureka Park TechZone at the 2012 CES, as well as CES’ new Entertainment Matters program designed for the content and entertainment community and conferences and exhibits focused on digital health and fitness community. The CEA also has made innovative use of technology and apps to communicate important information and show news to its global attendees, including the award-winning CES mobile app and the CEA's use of CESontheTube for show highlight videos, it said.
The CEA implemented several green programs at the 2012 CES that included producing 190,000 badge holders from recycled 2011 CES vinyl banners and collecting over 80,000 square feet of vinyl and magnetic banners and show signs to repurpose and give back to the local community The two 2012 CES on-site press rooms housed paperless exhibitor press kits, featuring exhibitor news via USBs, CDs or URLs, and the overall recycle rate at the 2012 CES is an industry-leading 75 percent, it added.
Additionally, the CEA donated $50,000 to Green Chips for solar-panel installation at the Las Vegas Rescue Mission and another $25,000 to Repurpose America for sun shades at the UNLV Rebel Recycling facility.
Other details on the CEA's programs to green the 2012 International CES can be found at: CESweb.org/Green, Information on the CEA's consumer electronics environmental sustainability and initiatives is available online.
And For more information on the 2013 International CES, visit CESweb.org.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.