CE Holiday Sales Rise: Report

By Alan Wolf On Dec 10 2013 - 9:55am




Charleston, S.C. – Weekend sales of TVs and computers were up about three percentage points year over year, a new consumer survey shows.

According to the poll, conducted this past weekend by America’s Research Group and Inmar Analytics, 10.5 percent of respondents purchased a TV over the Friday-Sunday period vs. 7.9 percent last year. Computers followed nearly the same pattern, with 10.3 percent reporting weekend purchases compared to 7.9 percent in 2012.

But despite the much ballyhooed introductions of the new Xbox One and PlayStation 4 platforms, video game sales slipped four percentage points, from 26.1 percent to 22 percent of respondents reporting a purchase.

Among the survey’s other key findings:  about 31 percent said they have either completed or nearly completed their holiday shopping, the most in the last ten years. Among the holdouts, the majority (45.3 percent) say they’re waiting for a 70-percent-off sale.

“This year looks to be a more planned and, perhaps more personalized, Christmas with the majority of shoppers intent on staying within budgets that for most are smaller than last year,” observed Inmar president/executive VP, John Ross.

Walmart was the biggest winner last weekend. The world’s largest retailer was the most-shopped store over the three days, with 35.7 percent of respondents reporting a visit vs. 32 percent last year, although Sam’s Club and Target have enjoyed bigger year-long sales gains.

The weekend’s biggest loser was shopping malls, where visits fell from 28.5 percent to 24.2 percent of respondents.

The survey was based on 1,000 telephone interviews conducted Dec. 6-8 by America's Research Group, a 30-year-old consumer research and strategic marketing firm, and Inmar Analytics, which connects on- and offline transactions in real time for retailers, manufacturers and other trading partners.

Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:

http://engineering.disqus.com/2014/04/10/heartbleed.html

 

 

 

 

Connect

 

PHOTOS

Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue

Webcast

This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.