By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Lake Success, N.Y. – Canon USA announced two long-zoom additions to the PowerShot compact point-and-shoot camera lineup that will ship to dealers in September.
The PowerShot SX500 IS ($330 suggested retail) and PowerShot SX160 IS ($230 suggested retail) digital cameras feature optical zoom ranges to 30x and 16x, respectively. Both cameras are equipped with newly enhanced autofocus (AF) technology with greater speed and accuracy over previous SX-series cameras, the company said.
Both models employ Canon’s Intelligent Image Stabilization technology, which analyzes the scene being shot and compensates for camera movement for steady images and video even while panning or walking.
Both models also add Smart Auto mode, which automatically applies optimum image settings for 32 different shooting scenarios.
In this mode, the camera automatically identifies high-quality images that are easy to capture.
“In photography, there is no substitution for great optical zoom and while our customers may not always be close to the action, these cameras are designed to help bring their photos and videos in close, with great image resolution and quality as if they were standing right there,” said Yuichi Ishizuka, Canon USA imaging technologies and communications executive VP and general manager.
The PowerShot SX500 IS features a 24mm wide angle to 720mm (30x) optical zoom, a 16-megapixel sensor and DIGIC 4 image processer.
Other features include Intelligent IS, a 3-inch LCD screen, and a Zoom Framing Assist feature. The feature quickly zooms the lens out to relocate and frame a subject.
A frame box appears on the LCD as a guide to place subjects in, and releasing the button quickly brings the camera back to the initial “zoomed-in” range.
The lens retraction and extension is faster using the Zoom Framing Assist button than the zoom lever, and keeps the camera stable for the shot.
PowerShot SX160 IS offers a 16x optical zoom starting at 28mm and extending to 448mm.
The model features 16-megapixel sensor, DIGIC 4 image processor, Canon’s Intelligent IS system, 3-inch LCD, AA battery power and a choice of red or black body colors.
In other news, Canon celebrated the production of its 80 millionth EF-series lens on Aug. 3. Production of EF lenses surpassed the 10 million mark in 1995, doubling to 20 million units in 2001, 30 million in 2006, and 40 million in 2008.
It last topped out at 70 million in October 2011.
Canon’s EF lens series was first introduced together with the EOS SLR camera system in March 1987.
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