By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Provo, Utah – Braven is expanding its selection of portable Bluetooth speakers again with the launch of the $169 Braven 710, which becomes the company’s first Bluetooth speaker with nearfield communication (NFC), second with IPX5 water resistance, and fourth with aptX decoding.
Braven’s Bluetooth lineup spans the price range from a suggested $89 to $299.
The new model is made from aircraft-grade aluminum available in three colors. Its TrueWireless Technology enables two 710 speakers to be used as separate left and right speakers. It also comes with built-in noise-canceling speakerphone, ability to charge USB devices, more than 12 hours of Bluetooth playback time, 33-foot Bluetooth range and 3.5mm line-in and aux port.
The 710 joins the $179-suggested BRV-1, which is the only other IPX5-rated speaker in the lineup, and three current aptX-equipped models. They are the $169 650 and the 850 and 855s, both at $299.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.