By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Anaheim, Calif. – BrandSource, along with co-sponsors Castrol and Ford Racing, awarded one lucky contestant a Ford Fiesta earlier this month in its “Win With Force” sweepstakes.
More than 150,000 fans entered the contest last year, which is built around the BrandSource-supported John Force Racing team.
Bob Lawrence, CEO of the $14 billion buying group, said the winner, Kevin Long, appeared at local BrandSource dealer A-1 Maytag in Spring, Texas, for photos and media interviews, and is expected to join driver John Force on stage during pre-race ceremonies at the National Hot Rod Association’s (NHRA’s) Spring Nationals this April in Houston.
The 2013 “Win With Force” sweepstakes is set to launch Feb.14 at the NHRA Winternationals in Pomona, Calif., and online at BrandSource.com and CastrolForce.com.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.