By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Anaheim, Calif. – BrandSource has added furniture products to its popular BrandSource app.
This enhancement will allow BrandSource members to leverage changes in consumer shopping habits, which include the use of mobile devices, to compete better in their local markets, the buying group said.
As consumer behavior evolves and mobile devices play a more significant role as a shopping vehicle, BrandSource members can now utilize the app during the sales process and ultimately use it to send purchase orders to their suppliers straight from their mobile device.
The buying group’s app, which launched last year, now has more than 70,000 individual furniture SKUs from 172 suppliers and is in addition to an extensive assortment of home appliances and consumer electronics already included in the database.
BrandSource is holding its annual convention at Caesars Palace in Las Vegas, Sunday, Aug. 26, to Wednesday, Aug. 29.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.