By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Framingham, Mass. — Bose is celebrating the 30th anniversary of its first OEM autosound systems, which were the automotive industry’s first to carry an aftermarket brand name and the first OEM systems to be tuned to a particular vehicle’s acoustics.
Bose’s first OEM systems appeared in the 1983 Cadillac Seville, Cadillac Eldorado, Buick Riviera and Oldsmobile Toronado. The systems were optional and bore the Delco-GM/Bose name.
The sound systems reflected what Bose called a “clean-sheet” approach to vehicle sound “based on the philosophy that superior sound quality must be designed in from the start and tailored for every vehicle,” the company said. Before the 1983 systems were launched, “systems were typically installed in the final stages of vehicle assembly, with no thought given to custom design or equalization,” the company said. “The indisputable success of the ’83 GM models helped change the way manufacturers and drivers viewed car audio.”
Bose currently designs sound systems for more than 15 global auto brands.
Other key OEM autosound developments from Bose include the 1993 launch of the company’s Acoustic Waveguide technology in a vehicle for the first time, using technology developed for the home to deepen bass response in the 1994 Mazda RX-7.
In 1998, Bose introduced AudioPilot noise-compensation technology in the 1998 Cadillac Seville STS to adjust the music signal in response to vehicle speed and external noise.
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