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Home >> BN, Microsoft Form Nook Media
New York – Barnes & Noble and Microsoft finalized a deal today that has the two firms teaming up to create a new company focused on the digital reading and education markets.
The new Nook Media LLC is formed from BN’s digital book and college businesses, and it includes a $300 million investment by Microsoft, announced last April. BN’s digital book business includes Nook hardware and digital book sales.
BN believes the partnership with Microsoft will help the company take advantage of new technologies, such as Windows 8.
Nook Media at this time remains a BN subsidy, and the bookseller is retaining its investment options for Nook Media. One possibility could result in it being spun off into a stand-alone company.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.