By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Boston — CE accessory manufacturer BlueFlame continued its expansion this month with the addition of a new line of charging cables.
The tangle-free cables are meant to keep in step with the company’s goal of offering colorful and stylized products; a choice of four colors is offered for the braided cables. Features include “C-thru” connectors, engineered to provide super strain relief at cable stress points.
Versions are available for aux, USB, MicroUSB and Lightning devices. They’re currently available for $14.99 to $39.99 through Target and BlueFlameGear.com.
BlueFlame, a division of music instrument maker First Act, launched in September 2012. It introduced its SlingShot Bluetooth speaker over the summer, and Jeff Walker, business development and marketing executive VP, told TWICE the company has expanded its line into new retail channels, including “Verizon and airport stores such as In Motion.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.