By Lisa Johnston
New products on display at the American International Toy Fair, held in N
London – BlackBerry has collaborated with Porsche Design to produce a luxury smartphone that will retail for $2,350 through Porsche Design stores in the U.S. beginning Nov. 21.
The Porsche Design P'9982 smartphone from BlackBerry is an unlocked full-touch phone that can be used on GSM-based 4G LTE and 4G networks around the world, a spokesperson told TWICE.
The phone is BlackBerry’s second collaboration with the luxury brand. The first was a keyboard-equipped phone launched in 2012. Purchasers included Kanye, Kim K, Beyonce, Jay Z, Piers Morgan and Christian Ronaldo, a spokesperson said.
The new model features a customized version of BlackBerry’s 10.2 OS, satin-finished stainless-steel frame, and hand-wrapped Italian leather back door. A limited edition will be hand-wrapped in genuine crocodile leather.
Customized Porsche Design UI elements include a clock that is identical to the Porsche Design Worldtimer timepiece sold by the luxury brand. It also comes with 24/7 VIP tech support.
The phone comes with premium stereo headset, a polishing cloth, USB cable for high-speed data transfer and an international charging kit. Aftermarket accessories include handcrafted backdoors made from Italian leather in three colors.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.