By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Minneapolis — Best Buy has updated its 40 million-member Reward Zone loyalty program with a new name and stepped-up services.
The 10-year-old program has been renamed My Best Buy, and offers members such services as: free year-round standard shipping on orders of $25 or more; early access to special sales; exclusive offers; and member-only shopping events.
The program has also been more tightly integrated into BestBuy.com.
Mobile will also play a more prominent role in the program, with members receiving special promotions via the Best Buy mobile app, as well as bonus points for “checking in” with their mobile devices when visiting brick-and-mortar stores.
Big-spending members can also earn additional points and privileges: Elite members making at least $1,500 in annual purchases are entitled to free shipping with no minimum; a 10-percent point bonus; a dedicated service line; and a 30-day vs. 15-day return window.
For ElitePlus members who spend $3,500 or more each calendar year, the return window extends to 45 days; the point bonus rises to 25 percent; and free shipping becomes expedited.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.