By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Minneapolis – Best Buy has confirmed its go-to-market strategy for the holidays, which includes price matches, free shipping and a midnight opening on Black Friday.
The price-match plan, which went into effect Oct. 7, covers identical CE hardware and majaps sold by local stores and 20 e-tail sites including Amazon.com, Crutchfield and Newegg, and those of B&H Photo, Dell, h.h. gregg, HP, Home Depot, Lowe’s, Target, Walmart, the office supply chains, and Systemax’s Circuit City, CompUSA and TigerDirect sites. Third-party sellers are excluded.
Price matches will be authorized by Blue Shirt sales associates during a window that extends through Dec. 24, although the policy will be suspended Nov. 22-26 for the Thanksgiving/Black Friday period.
Stores will open at midnight on Black Friday, Nov. 23, for the second year in a row.
Best Buy is also repeating its free shipping offer on all online orders placed now through Dec. 24; is stretching its return window to Jan. 24 for all purchases made Nov. 4 through Dec. 24; and will offer extended store hours and same-day pick-up of online orders during the holiday period.
The company is also hiring 24,000 seasonal employees including 12,000 temporary Blue Shirts, 10,000 customer support personnel and 2,000 distribution center workers.
Best Buy formally announced its holiday plans after elements of its strategy appeared in several media reports.
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