By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Playa Vista, Calif. — Belkin announced a multi-year licensing partnership with The Lego Group to create Lego-inspired cases for mobile devices.
Starting this spring, Belkin will launch a variety of smartphone cases with incorporated Lego building bricks that offer "a unique 'buildable' case experience," a Belkin spokesman said. The initial product line will focus on iOS devices, including the iPhone and iPod Touch, with plans to expand to other platforms over the course of the partnership.
“The Lego company is a renowned global brand, synonymous with quality, design and, most importantly, fun,” said Patrick Sullivan, product management director at Belkin. “This partnership opens up a whole new audience for Belkin, and we are extremely excited to work together on a line of cases based on iconic Lego toys that will inspire creativity and promote individuality in people of all ages.”
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