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Home >> ATC Taps New Importer For High-End Audio Line
Las Vegas – U.K.-based Acoustic Transducer Company (ATC) named startup Lone Mountain Audio as its new U.S. distributor to heighten awareness of its audiophile-grade consumer hi-fi products, the companies announced.
Lone Mountain was founded by Janis and Brad Lunde, who have imported and distributed ATC’s professional-audio products in the U.S. for 13 years through their Trans America Audio Group, which was established in 1997 to import and market high-end pro brands.
The duo formed Lone Mountain “to keep the pro and consumer sales and marketing businesses separated with different people, focus and a user experience tailored to each channel market,” the company said.
ATC, founded in 1974, makes handcrafted speakers, and its pro speakers are found in recording and film studios worldwide. In home audio, the company offers passive and active speakers, center-channel speakers, and two-channel electronic components, including CD players, amps and integrated amps. Speaker prices range from $1,500 to $85,000/pair. Component electronics range from $2,000
Lone Mountain will “position ATC as a studio experience” under the theme “Bring the Studio Recording Home,” Brad Lunde told TWICE. The products will enable consumers to “hear it (audio) the way artists hear it.”
Lone Mountain will begin rolling out new ATC products to replace the entire product range in 12 months, Lunde said. New products will include an integrated/amp/CD player/DAC at about $5,000. It will be displayed at the Rock Mountain Audio Fest, which runs Oct. 11-13.
ATC’s home products have been available in the U.S. since the early ’70s, but ATC had “on and off relationships” with other importers, Lunde said.
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