By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Waban, Mass. – Apple and Hewlett-Packard earned the top slots in a recent poll for producing the most functional, accessible and emotional computer products among U.S. consumers.
The study by Temkin Group Research, a customer experience and research firm, looked at 10 PC brands: Acer, Apple, Compaq, Dell, eMachines, HP, Lenovo, Sony and Toshiba.
Temkin placed Apple at the apex, with a rating of 64 percent, up 1 point from 2012, and the company was perceived as most accessible and emotional. Temkin rates accessibility as how easy it is to work with the company, while emotional is how consumers feel about their interactions with the product, the company said.
Second-place finisher HP had a score of 62 percent and led in the functional area, meaning consumers can accomplish their tasks with the device. The 2013 score is up 3 points from last year.
Dell experienced the largest bump, jumping 6 points; the final total was not provided.
Sony and Lenovo found themselves at the bottom of the list each, with a rating of 54 percent. Sony was ranked as the least functional and accessible while Lenovo ranked last in the emotional component.
These results are based on a study of 10,000 U.S. consumers.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.