By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Seattle — Amazon unveiled the third-generation Kindle Fire on Wednesday, known as the Kindle Fire HDX.
Two screen sizes will be offered — 7 inches and 8.9 inches — both available without or without 4G. Pricing is as follows for the 7-inch model with special offers and sponsored screensavers (versions without special offers add $15 to the price).
** Wi-Fi 16GB: $229
** Wi-Fi 32GB: $269
** Wi-Fi 64GB: $309
** 4G 16GB: $329
** 4G 32GB: $369
** 4G 34GB: $409
The 8.9-inch model is as follows:
** Wi-Fi 16GB: $379
** Wi-Fi 32GB: $429
** Wi-Fi 64GB: $479
** 4G 16GB: $479
** 4G 32GB: $529
** 4G 34GB: $579
The 4G service will be offered on AT&T and Verizon networks, the latter of which is a first for Kindle devices.
All are available for pre-order, and shipping will be as follows:
** Seven-inch without 4G: Oct. 18
** Seven-inch with 4G: Nov. 14
** 8.9-inch without 4G: Nov. 7
** 8.9-inch with 4G: Dec. 10
Both HDX models feature 2.2GHz quad-core Snapdragon 800 processors, 2GB of RAM and Adreno 330 graphics engines, and both run Amazon’s Fire OS 3.0.
The 7-inch version has a 1,920 by 1,200 resolution with 323 ppi, while the larger model ups it to 2,560 by 1,600 with 339 ppi.
Amazon packaged several new features with the tablets. A Mayday button connects consumers to free live tech support; the company said it aims to respond to consumers within 15 seconds, 24/7/365. The company has also updated its Silk browser and added enterprise-friendly features like VPN, secure Wi-Fi and wireless printing.
Battery life is listed at 17 hours for reading and 11 hours for “mixed use” for the 7-inch version; the 8.9-inch version adds an hour to both.
Both models have front-facing 720p cameras, and a rear-facing camera on the 8.9-inch model captures 8-megapixel photos and records 1080p video. Built-in speakers boast Dolby Digital Plus audio.
Amazon said it re-engineered the Kindle’s design to reduce weight and maximize signal strength by constructing it with a single piece of machined magnesium and a blend of glass and nylon, creating openings for the antennas. They are lightest Kindle Fires that Amazon offers.
A new magnetic Origami cover positions the tablet in portrait or landscape mode, and the cover for the larger HDX has a slide feature that automatically launches the camera app when it’s opened.
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