By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Torrance, Calif. — Alpine teamed up with hip-hop group Far East Movement to promote a contest that in turn promotes Alpine Bassline subwoofers.
Far East Movement helped develop the cosmetics and performance of the subs to make them relevant to the youth market. The subs are optimized for ported enclosures that accentuate bass response in the 30Hz to 60Hz range, where much of the bass energy is centered in rap, hip-hop and dance music, Alpine said. The subs’ name represents “the power and energy that bass brings to music,” Alpine added.
The subs are also affordable for the youth market, with the 4-ohm 10-inch SWA-10S4 priced at $129 and the 4-ohm 12-inch SWA-12S4 priced at $149.
To be eligible for one of three grand prizes, consumers must visit a participating U.S. authorized Alpine retailer, take a picture with a Bassline subwoofer in the store, and check-in at that location. The consumer must then post the photo on his Instagram account using the hashtag #FeelTheBASSLINE, plus the tags @AlpineUSA and @FarEastMovement.
The top three contestants with the most “likes” at the end of the contest win an SWA-10S4, an Atrend subwoofer enclosure, an Alpine MRV-M250 V-Power amplifier, credit toward system installation at an authorized retailer, and branded items from Alpine and Far East Movement.
To be eligible for a runner-up prize, consumers download a Bassline photo from the Feel the Bassline app on Alpine’s or Far East Movement’s Facebook page. Consumers then customize the photo, and post it on their own Instagram account using the hashtag #FeelTheBASSLINE plus the tags @AlpineUSA and @FarEastMovement. The top seven contestants with the most “likes” at the end of the contest win an SWA-10S4 plus branded items from Alpine and Far East Movement.
Both Alpine and Far East Movement are promoting the contest to their followers.
The contest runs until July 31 and is open to U.S. residents age 16 or older.
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