By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — About one-third of all Americans now own a tablet, according to a poll by the Pew Internet & American Life Project.
The study found that 34 percent of American adults 18 and older are tablets owners, with the number of tablet owners increasing with age. Almost half of those 35 to 44 years old have a tablet, and the same number, 49 percent, were college graduates. However, the reverse situation takes place with older adults — only 18 percent of those 65 and older have a tablet.
Wealth plays a crucial factor in tablet ownership. People living in a household with a yearly income of $75,000 per year or higher have a 56 percent ownership rate.
Location and children also have an impact. Those living in the suburbs are more likely to own a tablet, 37 percent, and 50 percent of those who are parents with minor children at home own a tablet. Only 27 percent of non-parents have one.
Click here for the complete statistics.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.