By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Atlanta – Aaron’s, the lease-to-own CE, appliance and furniture chain, has signed Global Warranty Group (GWG) as its exclusive extended-service provider.
Under terms of the agreement, GWG will provide protection plans for appliances, electronics and computers, and riding mowers.
“GWG’s experience, innovation, expertise and consumer focus is what we are looking to provide to our customers,” said Aaron’s merchandising director Tom Blamire. “This will help Aaron’s strengthen our existing relationships and improve our overall brand experience with our customers.”
Added Bruce Wolfson, senior VP of GWG’s OEM/extended-service contract division, “This strategic partnership represents a natural alignment between two organizations focused on providing innovative product protection plans along with world-class service to Aaron’s customer base.”
Founded in 1955, publicly traded Aaron’s maintains more than 2,115 company-operated and franchised stores across the U.S. and in Canada.
Global Warranty Group is a leading developer and administrator of product warranty and extended-service contract programs to the CE, appliance, furniture, outdoor power equipment, wireless device and computer industries throughout North America. The company is underwritten by A.M. Best-rated insurers and maintains a state-of-the-art call and customer support center that never closes.
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