By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arlington, Va. — The Consumer Electronics Association (CEA), owner and producer of the International CES, reported that an independent audit confirmed 152,759 people attended the show in Las Vegas this January.
A record number of international industry professionals — 36,206 — from 150 countries attended the show. The 2013 CES featured 3,282 exhibitors from around the globe and a record number of startup companies, including the 150 exhibitors in Eureka Park.
The 2012 CES audited attendance was slightly higher at 156,153, but the audit, performed by Veris Consulting, confirmed CES’s status as “the world’s leading innovation event” as showcased in this CES video.
The 2013 CES, held Jan. 8-11, spanned more than 1.92 million net square feet of exhibit space.
“The 2013 International CES was the must-attend business event of the year and featured product debuts from all facets of tech, from automotive and wireless to up-and-coming categories like sensor technology and telehealth,” said Karen Chupka, senior VP, International CES and corporate business strategy. “This audit reaffirms the International CES’s position as the top event that draws the global technology industry and enables them to make deals, do business, and connect with Fortune 500 executives, retail buyers, content producers, entertainment executives, venture capitalists, engineers, government officials and media from every corner of the globe.”
Additional highlights of the 2013 CES Veris audit included record attendance at the 2013 CES conference program; increases in several major attendee categories, including advertising executives, chief merchandising officers and retail buyers; and a record number of automotive and digital health/fitness exhibitors.
The Veris audit confirmed that 43 percent of 2013 CES attendees were senior-level executives. Presidents, CEOs and/or business owners made up 15 percent of attendees. Nearly one-third of all attendees are the final decision makers when it comes to new product purchases or partnerships with other companies, with 84 percent identified as having buying decision influence. More than 11,000 attendees represented companies with more than $500 million in total annual sales.
More than 13,000 retail buying organizations, 8,000 manufacturers and nearly 6,000 engineering/research and development companies came to the 2013 CES. Additionally, more than 32,000 professionals from the content development and entertainment industry were in attendance, as part of the Entertainment Matters program, providing entertainment executives the chance to experience the latest devices, technologies and platforms that will broadcast content to the consumer.
“The number of exhibitors showcasing wireless and wireless devices also skyrocketed at the 2013 CES,” said Chupka, “reaffirming CES’s position as the world’s largest wireless event, with more than 630 exhibitors in this space.”
Top government officials attended the 2013 CES to learn how the latest technologies will impact the future. The show brought together more than 140 government officials from the U.S., including 12 members of the U.S. Senate and House of Representatives, six state elected officials and five members of the Federal Communications Commission. Representatives from the Federal Trade Commission, the Environmental Protection Agency, the National Highway Traffic Safety Administration, the U.S. Department of Commerce and the U.S. Department of Energy were also in attendance.
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. As part of the Veris audit, each CES attendee is counted only once, and show size is calculated using only exhibit space sold, not hallways or bartered space.
The CES audit provides absolute verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records. Post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names, and verification of demographic data with the source of documentation.
Final audit numbers may differ from preliminary estimates given onsite due to additional badge pick-ups and badge reader reports. This audit complies with the industry standards for audits adopted by both the EEIAC and the International Association of Exhibition and Events (IAEE).
Full audit results can be found here. The 2014 International CES is scheduled for Jan. 7-10, 2014, in Las Vegas.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.