BrandDirect Now Nationwide East
By Alan Wolf On Aug 6 2012 - 7:01pm
Clarksville, Ga. - BrandDirect, one of the
Nationwide Marketing Group's largest divisions, has changed its name to
The updated identity better aligns the
division with its buying group parent, executives said.
Nationwide East is comprised of 12 chapters
from the former Key America buying group, which dissolved in 1999. Former Key
America president Murray Provine leads the division, which includes 700 dealers
located throughout 20 eastern and southeastern states.
"We've been a division of Nationwide Marketing
Group since the late '90s," Provine said. "As the Nationwide brand has become
dominant throughout North America, it's become more important to make sure our
vendors, members and prospects understand our close relationship."
Provine, who serves as group director of
Nationwide East, added that the change is in name only, and that all staff, members
and vendor partners remain the same.
Added Nationwide CEO Robert Weisner, "We
really like the idea. Each division
controls its own branding, so we're honored that Murray, Dave [co-director Robison]
and his team have chosen to identify more closely with the Nationwide Marketing
The new name will formally be announced
this month at Nationwide's PrimeTime! member conference and buying show,
running Aug. 19-22 at the Gaylord National Resort & Convention Center just
outside Washington D.C.
For more information, contact Howard Khouri