By Lisa Johnston
New products on display at the American International Toy Fair, held in N
CES 2014 Las Vegas – TiVo is demonstrating here a next-generation cloud television prototype Network DVR (NDVR).
TiVo calls the NDVR a natural extension of the TiVo solution using the company’s cloud service, extending the TiVo service and user experience on every device, while enabling consumers to easily find, view and socially share cloud delivered content through the TiVo user interface.
TiVo calls the technology, “an important next step for operators as they consider a transition to IP delivered content and utilization of low-cost IP clients and consumer provided devices (tablets, smartphones, etc.) while enhancing the user experience anywhere they may be.”
“It may surprise people to learn just how many of TiVo’s features are already delivered from the cloud,” said Joshua Danovitz, TiVo Innovation VP, who will deliver a keynote during “Connecting to the Cloud @ CES,” Wednesday (Jan. 8th) at 2:15p.m., in Nort6h Hall N262. “When the TiVo Service is applied to network hosted content, it is clear that TiVo is once again leading the way in developing the best in class consumer features to enable the consumer to access all the content they want, whenever and wherever they want it - even as those sources and devices continue to evolve.”
Danovitz continued that, “With an increasingly complicated entertainment landscape that includes a multitude of content choices, sources and devices, both consumers and operators are challenged to find the appropriate means to navigate the burgeoning content. TiVo is once again defining the landscape of how viewers will consume entertainment, and how pay TV operators provide the best in class user experience.”
TiVo said its NDVR will extend current features and functionality with plans to enable new consumer features for co-viewing experiences through social networks and recommendations across disparate libraries of content.
“The natural evolution of the TiVo Service to address network storage is one of the cornerstones of TiVo’s overall strategy to deliver an experience that delights the consumer on every screen while driving down pay TV operator costs at the same time as increasing monetization opportunities,” Danovitz added.
In addition to moving the Roamio experience to the cloud, TiVo would enable operators and programmers to manage complex content rights, create multiple tiers of network PVR features, and enable multiscreen policies that accelerate the critical transition to an all IP video world, the company said.
As an example of how the capability will work, Danovitz said operators deploying TiVo’s NDVR could offer a premium service with expanded catch-up and save options. The service could also empower programmers to more intelligently target advertising in cloud-hosted time-shifted content.
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