By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Arlington, Va. - The Consumer Electronics Association (CEA) today announced a variety of social media promotions at the 2014 International CES designed to help attendees more navigate the show, identify the key trends and connect with business contacts, friends and colleagues.
These attractions include a Social Media Command Center, a networking event called Social Hour and a Social Media Vending Machine. These promotions will help attendees keep up with the latest trends that are happening live from CES, to be held in Las Vegas January 7-10, 2014.
The Social Media Command Center at the 2014 CES will be powered by FleishmanHillard's black box, an interactive, portable, human-powered technology platform that integrates business data – including traditional, digital and social conversations – into real-time insight dashboards and visualizations.
At the 2014 CES, black box will sift through the mountains of information being generated across the show floor and beyond. Show attendees will be able to walk up to the touchscreen populated with rotating topics based on conference content and click on a subject to see a dashboard featuring all the relevant content bubbling to the top, including conversational trends and the most influential conversation streams. The dashboards are downloadable and shareable, and will be continuously updated during the event.
The Social Media Command Center will be located in the Grand Lobby of the Las Vegas Convention and World Trade Center (LVCC).
Adobe, the global leader in digital marketing and digital media solutions, and a title sponsor of Brand Matters, is bringing social data visualizations to the 2014 CES keynote stage on January 7 and 8. The graphic displays will provide the top social conversations and trending topics from Brand Matters and CES.
The Social Hour is a networking event which will be held on Thursday, January 9, from 4- 6 p.m. at the V Bar in The Venetian Hotel. The event provides an opportunity for the CES social media community gathering at the International CES to connect face to face at the show and network offline.
The new Social Media Vending Machine will be located in the Experience CEA display in the LVCC Grand Lobby. Attendees who use the vending machine to issue a tweet using the official CES hashtag (#CES2014) and Twitter handle (@IntlCES) will receive a CES branded t-shirt. Attendees who wear the t-shirt on the show floor will have the opportunity to win gift cards.
For more information on the 2014 International CES, visit CESweb.org.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.