By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Hauppauge, N.Y. — Voxx Accessories today announced it is teaming with Roku to develop an integrated digital TV antenna that will allow consumers to receive over-the-air local HD broadcasts as well as stream entertainment from the Roku platform.
Voxx will introduce the new digital antenna with Roku streaming in the fourth quarter of 2013 under the RCA and Terk brands.
“TV watching habits are changing, with more and more consumers getting their entertainment from over-the-top sources, like Netflix and Hulu. Consumers are also realizing in growing numbers that over-the-air digital TV gives them the best picture and the most options for programming,” said David Geise, president of Voxx Accessories.
“Roku is the leading provider and innovator in streaming, with a line of award-winning products. We are the market leader in over-the-air digital TV reception,” Geise continued. “We believe the marriage of the two will create an exciting product for consumers who are looking for an innovative way to receive their TV entertainment.”
“The new digital antenna with Roku is a truly innovative use of the Roku Streaming Stick,” said Chas Smith, general manager of OEM business at Roku. “Consumers will get instant access to a wealth of entertainment choices.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.