By Lisa Johnston
New products on display at the American International Toy Fair, held in N
LAS VEGAS – Sharp introduced here Monday 20 60-inch plus Aquos LED LCD TV models, more than half of which will incorporate the company’s proprietary Quattron quad-pixel technology.
The company is expanding its 60-, 70- and 80-inch screen-size offerings, with more feature selections and new slim cosmetic designs.
“It’s simple: consumers want big screens with excellent picture quality, something that Sharp is uniquely able to deliver” said John Herrington, Sharp Electronics Marketing Compnay of America (SEMCA) president. “We’re gearing up to extend our leadership in the large screen LED TV market with our finest Aquos lineup ever, including more choices in large screen LED TV, more Quattron models, and iconic designs.”
Models in Sharp’s 2013 7- and 8-Series will include Quattron color technology that adds a yellow pixel to the standard red-green-blue sub-pixel structure, producing more than a billion colors, the company said.
The system is said to offer greater detail, smoother lines, brighter yellows, deeper blues and richer golds.
This year, screen brightness is also enhanced, to expand room placement options.
New 8-Series models with Quattron, introduce Sharp’s Super Bright system, which combines an intelligent contrast engine offering a 50 percent higher brightness panel with more contrast.
The intelligent contrast engine constantly analyzes the signal and enhances the brightness of the bright objects on the screen while maintaining the black levels on the rest of the screen. The result is our most brilliant, most contrasted picture ever, Sharp said.
All three large-screen series (6-, 7-, 8-series) include smart TV functionality, using a dual-core processor, web browser, and built-in Wi-Fi.
Sharp’s SmartCentral platform, which is enhanced with Flash, HTML5 and expanded apps, provides unrestricted access to web-based content.
This year SmartCentral will include support for Android and iOS remote control operation, and will feature Sharp Beam, a free app that enables sending content from an iOS and Android smartphone or tablet to the big screen with a flick.
Another SmartCentral feature enables split screens for simultaneous TV viewing and Web browsing. Netflix subscribers will be able to search for content on their smartphone or tablet and then select to watch it on their Aquos TV with Netflix “Second Screen” capability.
The 2013 Aquos slim designs feature a slim screen bezel to fit more TV in less space. The 7- and 8-Series included brushed aluminum frames with the 8-series adding distinctive diamond cut edges and a silver finish. Rounded-edge stands and a new silver plated O-shaped stand are also part of the 8-Series floating-screen design style.
A new Wallpaper mode will allow pre-installed artwork images or the pictures stored in USB memory to display on the screen at a reduced light level that mirrors museum conditions, the screen blends into the room décor.
Eleven of Sharp’s large screen Aquos models feature Full HD 1080p active-shutter 3D glasses technology, delivering twice the resolution of passive 3D sets. New for 2013 is the use of Bluetooth 3D glasses that eliminate interference.
For sound support, the 6-Series models feature 20-watt audio for high fidelity with clear voice. The 7- and 8-Series models add Yamaha DSP technology and a 15-watt subwoofer, for a total of 35-watts.
Most Aquos LED TVs are Energy Star 6.0 compliant. In addition, an Optical Picture (OPC) feature helps save power by using a sensor on the front of the TV to detect ambient room light, and automatically adjust the picture for brightness.
Connected TVs have access to Aquos Advantage LIVE, Sharp’s free remote customer support program. Using the system, trained advisors remotely connect via the Internet to the TV to assist with setup, troubleshooting and picture optimization.
A LIVE answer component enables a Sharp expert to connect using a dedicated line, 1-87-SEE-AQUOS for further assistance.
Sharp’s Aquos Quattron 8-Series 3D LED LCD TV models include the 80-inch LC-80LE857 (shipping in April at a price to be announced), the 70-inch LC-70LE857 (April) and the 60-inch LC-60LE857 (March).
All offer Super Bright pictures, 1080p resolution, dual-core processor, built-in WiFi and Web browser, Aquomotion960 with a 240Hz panel, Active 3D with two Bluetooth 3D glasses supplied, 35 watts of audio power with a built-in subwoofer Ultra Slim Silver Aluminum Frame with diamond-cut edges and O-shaped matching stand Wallpaper mode
The 7-Series models include the 80-inch LC-80LE757 (May), the 70-inch – LC-70LE757 (April), the 60-inch LC-60LE757 (April), LC-60LE755 (Feb.), and LC60C7500 (March), and the 70-inch LC-70LE755 (March) and LC60C7500 (March).
All include LED edge lighting, Quattron color intensification, 1080p resolution, Smart TV with dual-core processor, built-in WiFi and Web browser Aquomotion480 with 240Hz panel (LE7500/LE757) 240 Hz panel (LE755) and Active 3D with two Bluetooth 3D glasses supplied (LE755/LE757).
A 35 watt audio system with built-in subwoofer provides sound.
The Aquos 6-series models include: two LE657 models with active 3D in the 60-inch (March) and 70-inch (March) screen sizes; the LE650 non-3D models in the 60-inch (February), 70-inch (February) and 80-inch screen sizes (May); and the 6500 models in the 60-inch (Q1), 70-inch (Q1) and 80-inch (Q1) screen sizes.
The 6-Series LED TVs feature 1080p resolution, LED lighting, Smart TV with dual-core processor, wallpaper mode and split video/web mode, Active 3D (LE657) AquoMotion 240 with 120Hz panel (LE657) and an ultra slim frame.
Pricing on all models will be announced later.
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