By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Las Vegas – Multiple companies will get together at International CES to demonstrate Mobile Emergency Alert System (Mobile EAS) technology, which will send emergency alerts to Mobile DTV-equipped cellphones, tablets, laptops and in-car navigation systems.
The technology is capable of sending alerts with video, audio, text, and graphics. It’s designed to complement the recently activated cellular-based emergency-alert system that transmits up to 90-character text messages to mobile phones.
Mobile EAS advocates contend their technology will avoid the cellular-network congestion that can occur during emergencies, blocking cellular-delivered emergency alerts from reaching mobile phones.
The Advanced Television Systems Committee (ATSC) is expected to finish standardization of Mobile EAS technology by March.
The demonstrations will be held at the Mobile TV TechZone, where prototype LG smartphones with Mobile DTV tuners will demonstrate audio and visual emergency alerts and a vibrating mode, intended in part for users with vision or hearing loss.
Other companies developing products with Mobile EAS technology in anticipation of an ATSC standard include accessories maker Elgato.
Simulations will be based on national and local emergency scenarios, including a hurricane threat in North Carolina, a tornado in the Northeast and an impending tsunami on the West Coast.
The demonstrations will be conducted with the support of the Public Broadcasting Service (PBS); LG Electronics, which developed Mobile EAS receivers; LG’s Zenith subsidiary, which provided technical support and funding; and Harris Broadcast, which equips TV stations with broadcast equipment.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.