By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Las Vegas - Impecca will introduce at International CES a line of licensed Fruit Ninja accessories, incuding Bluetooth speakers, USB drives, ear buds, headphones, speakers, bags and cases.
Geared to the over 350 million players of the video game, Impecca’s inaugural Fruit Ninja line features an assortment of iPad, iPhone, iPad and other accessories developed in partnership with Fruit Ninja’s creator, Halfbrick Studios. The partnership was initiated by HAP Consulting, Halfbrick’s worldwide licensing agent.
“This family friendly game is enjoyed by all demographics of consumers, said John Bock, president, Impecca USA. "We at Impecca USA are excited about bringing the Fruit Ninja brand to market in the electronics category. In addition to being a non-violent game for kids, there are many ‘Fruit Fun Facts’ within the game that help educate the public on the value of fruit in your daily diet.”
Impecca’s Fruit Ninja accessories will be available beginning in March. They can be seen in Impecca's booth, 30935, in the South Hall.
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