PMA: Planar, Mitsubishi, Eiki Top '07 Projector Brands
-- TWICE, 4/22/2008 1:01:00 PM
Menlo Park, Calif. — Planar, Mitsubishi and Eiki were named the top three front-projector brands overall in a dealer survey conducted at the end of 2007 by large-screen display market-research firm Pacific Media Associates (PMA).
In the firm’s 12th annual survey of U.S. and Canadian projector dealers, PMA said the market for front projectors was shown to be even more challenging during 2007 than in previous years.
“With all the competition, manufacturers have had to do more than just make good products. They had to provide outstanding sales, marketing, and technical support programs,” said Michael Abramson, PMA front-projector market director. “Many of the aspects dealers considered most important in the past continued to be significant in 2007, and will probably remain important going forward. The top three manufacturers had strong scores in many individual aspects, especially those considered most important by dealers. Mitsubishi has been among the top three brands for many years.”
The survey ranks 25 aspects of marketing support, products, and after-sale support according to their importance to dealers. Dealers then rated their key suppliers on each of the aspects.
Ratings were based on a scale of 1 (very poor) to 5 (very good). Manufacturers with high scores on the more important aspects posted higher overall composite scores than those who scored well on less-important aspects.
In addition to the top three projector brands, PMA said it will be issuing a special award to NEC Display Solutions as “the top-rated brand in product quality/reliability, the most important of the 25 rated aspects,” according to the dealers:
Two additional awards are being given to the companies with top ratings in the two most important groups of rated aspects: These include Sanyo for products and Epson for after-sale support.
The 2007 survey was conducted with 151 participating dealers, many of who are among the largest dealers in North America, PMA said.
