Sony, Waste Management Tout Minn. CE Recycling

-- TWICE, 4/14/2008 2:40:00 PM

Minneapolis, Minn. — Sony Electronics and Waste Management Recycle America reported that its two-day, multi-site electronics recycling drive in the Twin Cities collected 4 million pounds of unwanted electronics this past weekend.

More than 42,000 Minnesota residents participated in the recycling drive, making it the largest such event in state history, the companies report.

The two-day recycling drive included five drop-off sites: the Canterbury Park Racetrack in Shakopee, the State Fair Grounds in St. Paul, the National Sports Center in Blaine, Grace Church in Eden Prairie, and the Ecolab Schuman Campus in Eagan. Of the five locations, the State Fair Grounds collected the most material with 1.2 million pounds of electronics for recycling. Participants in the drive received a discount coupon to attend EarthFest, A Party for the Planet, to be held April 19th and 20th at the Minnesota Zoo in Eagan, Minn.

The recent event was part of Sony's ongoing Take Back Recycling Program and agreement with Waste Management, which Sony announced last year. In addition, Minnesota Best Buy provided financial support for the event, which it views as an extension of its continuous commitment to encourage consumers to recycle electronic waste, the companies said.