Runco Shows 70-Inch LCD TV
By Greg Tarr -- TWICE, 3/27/2008 7:19:00 AM
Los Cabos, Mexico — Dealers attending Runco’s Mexican Getaway, here, Wednesday, were shown the company’s first 70-inch 1080p LCD TV, among a lineup of flagship items coming to market this year.
The 70-inch model addresses one of the company’s product goals under Planar leadership, which is to expand and upgrade the flat-panel LCD offerings with larger screen sizes and 1080p resolution. The CX-70DHD is expected to be available in the next three months and will ship with Runco’s DHD video processor. It is likely to be priced at between $25,000 and $30,000, subject to change, the company said.
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Runco’s Bob Hana (left) and Planar’s Scott Hix (left) celebrate the successes of Runco’s top dealers for 2007 during the company’s Mexican Getaway in |
In line with the company’s goal of expanding its 1080p three-chip DLP projector lines, Runco showed the VX-22d and VX-22i, which are both compatible with the company’s CineWide lens options. The VX-22i includes built-in video-processing technology, while the VX-22d uses an external processor.
Both models are supplied with digital DHD controllers, featuring advanced Vivix II video processing, scaling and aspect ratio control. The VX-22d and DHD connect via a DVI-D Dual Link cable for a pure digital signal path from input to output, the company said.
The VX-22d offers a motorized AxiShift horizontal and vertical lens-shift capability for installation flexibility.
The RS-900 ($8,995 base suggested retail) was introduced as Runco’s lowest cost 1080p that enables every CineWide lens option to be used with it.
The 1080p RS-1100 ($11,995 base suggested retail) was refreshed with more connectivity, more CineWide lens options including CineWide with AutoScope, improved video processing and a larger throw lens.
The company also refreshed and improved quality at the entry level with two new 720p DLP projectors. The RS-440LT (long throw), which carries a $5,995 suggested retail, and the RS-440 both accept CineWide lenses.
Runco is also offering a two-piece in wall 1080p rear-screen DLP projection system called CineWall, requiring just 30 inches of placement depth. The CineWall 100 offers a large-screen option that is less expensive than comparably sized flat panels and easier to get into a house or apartment.
In plasma products, Runco said it is now shipping the previously announced 103-inch 1080p plasma display monitor. It also added a 50-inch 1080p plasma line, which is replacing former 720p models, in line with the company’s plans to switch out all plasma offerings to 1080p.


















