North American Digital Television Sales Forecasts
by Staff -- TWICE, 1/28/2008
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | |
| North America Plasma TV Shipments (thousands of units) | ||||||
| Grand Total | 3,223 | 3,665 | 4,565 | 5,478 | 6,297 | 7,018 |
| North America Plasma TV Average Selling Price | ||||||
| Grand Total | $1,969 | $1,541 | $1,234 | $1,043 | $901 | $799 |
| North America LCD TV Shipments (thousands of units) | ||||||
| Grand Total | 11,472 | 21,216 | 27,333 | 32,711 | 38,874 | 43,778 |
| North America LCD TV Average Selling Price | ||||||
| Grand Total | $1,224 | $1,071 | $1,003 | $952 | $901 | $827 |
| North America Projection TV Shipments (thousands of units) | ||||||
| CRT Total | 725 | 171 | 0 | 0 | 0 | 0 |
| DLP Total | 1,155 | 940 | 803 | 707 | 666 | 589 |
| LCD Total | 1,089 | 769 | 775 | 760 | 709 | 631 |
| LCOS Total | 452 | 337 | 374 | 452 | 529 | 536 |
| North America Projection TV Average Selling Price | ||||||
| CRT Total | $905 | $896 | $0 | $0 | $0 | $0 |
| DLP Total | $1,841 | $1,707 | $1,425 | $1,158 | $975 | $823 |
| LCD Total | $1,654 | $1,502 | $1,171 | $920 | $802 | $702 |
| LCOS Total | $1,963 | $1,743 | $1,313 | $1,019 | $913 | $809 |
| North America CRT TV Shipments (thousands of units) | ||||||
| Grand Total | 14,436 | 9,593 | 4,654 | 2,200 | 914 | 209 |
| North America CRT TV Average Selling Price | ||||||
| Grand Total | $272 | $200 | $179 | $163 | $158 | $145 |
| North America Integrated Digital Television Shipments(thousands of units) All TV units from 2007 onward are integrated DTV Source: iSuppli© TWICE 2008 | ||||||
| 2006e | 2007e | 2008f | |
| Size Share ($US Basis) | |||
| 10- to 19-inch | 3.40% | 4.20% | 2.90% |
| 20- to 29-inch | 15.70% | 10.30% | 5.40% |
| 30- to 39-inch | 22.40% | 22.60% | 22.80% |
| 40- to 49-inch | 29.20% | 36.80% | 42.90% |
| 50-inch+ | 29.30% | 26.20% | 26.00% |
| Total | 100.00% | 100.00% | 100.00% |
| Technology (millions of units) | |||
| CRT | 15.60 | 6.30 | 1.60 |
| LCD | 13.70 | 23.00 | 29.80 |
| PDP | 3.50 | 3.90 | 4.50 |
| CRT RPTV | 0.70 | 0.20 | 0.00 |
| MD RPTV | 2.40 | 1.40 | 0.67 |
| OLED | 0.01 | ||
| Total | 36.00 | 34.80 | 36.60 |
| Source: Display Search e=estimated f=forecast © TWICE 2008 | |||
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