North American Digital Television Sales Forecasts

	2006	2007	2008	2009	2010	2011
North America Plasma TV Shipments (thousands of units)
Grand Total	3,223	3,665	4,565	5,478	6,297	7,018
North America Plasma TV Average Selling Price
Grand Total	$1,969	$1,541	$1,234	$1,043	$901	$799
North America LCD TV Shipments (thousands of units)
Grand Total	11,472	21,216	27,333	32,711	38,874	43,778
North America LCD TV Average Selling Price
Grand Total	$1,224	$1,071	$1,003	$952	$901	$827
North America Projection TV Shipments (thousands of units)
CRT Total	725	171	0	0	0	0
DLP Total	1,155	940	803	707	666	589
LCD Total	1,089	769	775	760	709	631
LCOS Total	452	337	374	452	529	536
North America Projection TV Average Selling Price
CRT Total	$905	$896	$0	$0	$0	$0
DLP Total	$1,841	$1,707	$1,425	$1,158	$975	$823
LCD Total	$1,654	$1,502	$1,171	$920	$802	$702
LCOS Total	$1,963	$1,743	$1,313	$1,019	$913	$809
North America CRT TV Shipments (thousands of units)
Grand Total	14,436	9,593	4,654	2,200	914	209
North America CRT TV Average Selling Price
Grand Total	$272	$200	$179	$163	$158	$145
North America Integrated Digital Television Shipments(thousands of units) All TV units from 2007 onward are integrated DTV Source: iSuppli© TWICE 2008

Sales By Display Type

	2006e	2007e	2008f
Size Share ($US Basis)
10- to 19-inch	3.40%	4.20%	2.90%
20- to 29-inch	15.70%	10.30%	5.40%
30- to 39-inch	22.40%	22.60%	22.80%
40- to 49-inch	29.20%	36.80%	42.90%
50-inch+	29.30%	26.20%	26.00%
Total	100.00%	100.00%	100.00%
Technology (millions of units)
CRT	15.60	6.30	1.60
LCD	13.70	23.00	29.80
PDP	3.50	3.90	4.50
CRT RPTV	0.70	0.20	0.00
MD RPTV	2.40	1.40	0.67
OLED			0.01
Total	36.00	34.80	36.60
Source: Display Search e=estimated f=forecast © TWICE 2008

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