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Digital Frame Market To Hit 5.6 Million Units In '07: IDC

By Greg Scoblete -- TWICE, 12/3/2007

NEW YORK — The digital frame market is poised to enjoy a strong holiday selling season and double-digit growth through 2011, according to a new report from research firm IDC.

To date, 6 percent of digital-camera-owning households own a digital frame, said Ron Glaz, digital imaging solutions program director, IDC. Unit shipments in the United States will reach 5.6 million this year, up from 1.6 million in 2006, he added.

"Digital frames will penetrate the market quickly," Glaz said. By 2008, IDC expects 9.3 million digital frames to ship, ballooning to 23 million in the United States and 42.3 million worldwide by 2011.

Twelve percent of digital frames shipped worldwide this year will include built-in wireless connectivity, up from 4 percent last year, Glaz noted.

Frames could still use some improvements, Glaz said. Built-in image correction, for instance, could alleviate common maladies like red eye for those who drop their memory cards into a frame without doing any prior photo editing, Glaz observed.

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