TWICE Mobile
Login  |  Register          Free Newsletter Subscription
Subscribe to TWICE Magazine
Email
Print
Reprint
Learn RSS

Westinghouse Launches TV Ad Campaign

By Steve Smith -- TWICE, 11/19/2007

For the consumer electronics industry, and for those of us who cover it, this time of year through January's International CES is usually the busiest, most nerve-wracking time of year. This year, with $3-plus a gallon gas, the fall of the housing market, the mortgage crisis, stock market gyrations, not to mention the war in Iraq, consumer confidence has taken a beating. There have been more than a few out-of-the-ordinary happenings in and around this business, which is why I'm borrowing the popular format of the legendary New York sportswriter Jimmy Cannon, "Nobody Asked Me, But ..." to comment on a few things on my mind.

Nobody Asked Me, But ...

I think it was the journalist who came out in Sony's Sir Howard Stringer when he spoke candidly about current condition of the Blu-ray/HD DVD format battle.

When NBC Universal's Beth Comstock said at last week's CES media party how pleased it was to be the show's first-ever "Official Broadcast Partner" and how large a presence it would have, I thought about RCA, NBC's former parent. I remember RCA Corp. as being an intermittent, sometimes reluctant, CES exhibitor back in the 1980s.

I can't believe disinformation campaigns, something out of war and black-ops, have come to retailing. Rumor has it that major chains have began printing phony Black Friday circulars so the Web sites that track them, and their readers, won't really know what might be going on.

As a consumer I don't want to see Christmas decorations at retail, or commercials using the holidays or Christmas music until at least Thanksgiving weekend, if not Dec. 1. I don't care how bad the back-to-school season or summer sales were, it smells of desperation.

Kudos go to CEA for its decision to make International CES a "green" event. Based on the continuing concerns about global warming, and the build-up to the analog cutoff in February 2009 with hundreds of thousands of CRTs probably winding up as waste, the industry must show leadership on this because it will be under an environmental microscope from now on.

At the start of this year when Sirius and XM announced plans to merge, just about no one gave it a chance for approval. As of mid-November, most informed observers believe that the deal has a better than even chance of being approved. If that happens, Sirius' Mel Karmazin will have engineered the biggest upset since the Miracle Mets of 1969.

Speaking of baseball, we all knew where he ended up, but to see in black and white in a Samsung Four Seasons of Hope press release "Los Angeles Dodgers manager Joe Torre" made more than one Yankee fan and New Yorker do a double take at last Wednesday's event at the Time Warner Center. Good luck, Joe.

Everyone in the consumer electronics industry always talks about better margins for the industry's products, but no ever does anything about it.

Have a happy, healthy Thanksgiving.

Email
Print
Reprint
Learn RSS

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

By This Author

Sponsored Links





 
Advertisement
Sponsored Links

More Content

  • Blogs
  • Podcasts
  • Photos

Blogs


Sorry, no blogs are active for this topic.

» VIEW ALL BLOGS RSS

Photos

  • TWICE on The Scene: ADL Dinner
    The Anti-Defamation League’s (ADL) national consumer technology industry group honored three industry leaders and set a fundraising record for itself during its annual awards tribute and dinner on Saturday, Nov. 15 at the Grand Hyatt Hotel, here.
  • TWICE on the Scene: CES Unveiled
    The Consumer Electronics Association (CEA held its annual CES Unveiled event on Nov. 11 in New York City.
  • TWICE on The Scene: CEA 2008 Hall of Fame
    Industry notables came out in force for the annual Consumer Electronics Hall of Fame dinner Tuesday evening, held during the Consumer Electronics Association’s Fall Forum meeting, here, at the Four Seasons Hotel.
Advertisements





NEWSLETTERS
Click on a title below to learn more.

TWICE Daily E-mail Update
TWICE Retail
©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites

ADVERTISEMENT
You will be redirected to your destination in few seconds.