Westinghouse Launches TV Ad Campaign
By Greg Tarr -- TWICE, 11/19/2007
SANTA FE SPRINGS, CALIF. — Westinghouse Digital Electronics said it has launched a new TV brand advertising campaign supporting its LCD HDTVs, LCD computer monitors and digital photo frames.
The 12-market TV campaign, which is running through the end of they year, features three 15-second spots. The first will highlight "the quality and innovation" of the brand's product groups, and the other two will highlight key products in Westinghouse Digital's lineup, including its 47-inch 1080p LCD HDTV, its multifunction LCD computer monitor and digital photo frames.
The ads will run on 19 TV stations including 12 CBS, four CW and three independent stations during morning news programs, late-night talk shows and sporting events, the company said.
Markets selected for the effort include: New York, Los Angeles, San Francisco, Chicago, Philadelphia, Dallas, Boston, Atlanta, Seattle and Minneapolis. The campaign will cover more than 30 percent of the country with an estimated audience of 105 million, according to Westinghouse Digital.
In addition, the campaign will include an online presence on 12 CBS TV station's Web sites that will deliver over four million impressions.
Three custom ad units will highlight overall branding messages, Westinghouse Digital's product line and holiday product messaging.
"The Westinghouse brand is so well known and trusted by generations of American consumers and this campaign helps to bring the message into the digital age with our complete lineup of HDTVs and LCD consumer electronics products," stated Rey Roque, Westinghouse Digital marketing VP.
