LCD To Dominate TV Sales By 2011: InStat

By Greg Tarr -- TWICE, 8/14/2007 12:15:00 PM

Scottsdale, Ariz. — LCD will represent almost 75 percent of the worldwide TV market by 2011, according to a market study released by In-Stat.

At the same time, plasma TV was predicted to fade “to less than 15 percent,” according to the study that included consumer surveys spanning six countries in three regions — North America (United States and Canada), Asia (Japan and Korea) and Europe (United Kingdom, France and Germany).

“U.S. consumers exhibited reduced interest in HDTVs,” stated Michael Inouye, In-Stat analyst. “Respondents most interested in HDTVs fell from 17 percent in 2006 to 13 percent in 2007, while those least interested increased 12 percentage points in 2007 to 65 percent.”

He said international respondents exhibited more interest in HDTVs. Consumers in France and South Korea, in particular, demonstrated strong levels of interest (44 percent and 40 percent high-interest, respectively).

The study also reported that global DTV unit shipments are expected to grow from 68 million in 2006 to more than 144 million by 2011.

Total revenue is expected to grow from $71 billion in 2006, to $76.7 billion in 2011, with pricing pressures expected limit revenue growth.

The research “Global Digital Television Market — LCD TVs Continue to Lead the Way,” covers the worldwide market for digital televisions.

It explores the digital terrestrial environment around the world, and discusses feature sets in DTVs including tuner integration, digital cable tuners, networking, connections, recording and storage, and audio characteristics.

The forecast section includes primary data that addresses some of the feature sets and consumer perceptions of the DTV market. Forecasts cover North America, Europe, Asia and the rest of the world.

The research also includes data from seven consumer end-user surveys regarding interest in purchasing a HDTV and additional feature sets such as networking.