Car Dealers Jump On HD-Radio Bandwagon
By Amy Gilroy -- TWICE, 8/6/2007
DETROIT — Two of the first car dealerships to jump on the HD-Radio bandwagon are Dick Genthe's Chevrolet and David McDavid Automotive Group.
Dick Genthe's Chevrolet is promoting a free HD Radio with the purchase of a used car on several local HD-Radio stations owned by Greater Media Detroit.
Consumers are directed to a Web site where they can download a coupon for a free HD-Radio receiver (including installation) with the purchase of any used car at the dealership, while supplies last, through Aug. 31.
Other HD-Radio stations are expected to join forces with local HD-Radio stations in similar promotions, said the HD Digital Radio Alliance.
In addition, David McDavid Automotive Group announced it is the first dealership in Texas to sell HD radios.
