ATS Gives For Talking
By Lisa Johnston -- TWICE, 7/2/2007
CITY OF INDUSTRY, CALIF. — American Telecom Services said it will be launching a new promotion called Give N' Talk.
In the promotion, American Telecom Services will donate a portion of both net profits from the sale of the hardware and an ongoing contribution of profit of service revenue to select Four Star charitable recipients on select Give N' Talk phones. American Telecom Services will reportedly promote the Give N' Talk products through national retail ad inserts during the company's second fiscal quarter.
Bruce Hahn, CEO of American Telecom Services, said in a release, "This unique and patent-pending platform will allow us to effectively promote our phone products and also give generously to important and worthy charities. Consumers will be given another powerful reason to pick up the phone, and specifically to utilize our systems.
"In addition," added Hahn, "every time consumers recharge their prepaid minutes, they will continue to benefit the selected charity. We believe this promotion will encourage the long-term use of our systems and the pre-paid long distance service provided by IDT. We are confident this platform will further differentiate us within the marketplace."
Consumers use the Give N' Talk service by pressing the green button on each handset, using free introductory minutes that come included with each system. Once the free minutes are exhausted, consumers can purchase more minutes using a credit or debit card or ACH. American Telecom will donate a percentage of all profits from the recurring service revenue to each charity that is selected.
The first Give N' Talk phones will not require external power and can be used for an emergency as a Corded TrimPhone with 50 free minutes to call any phone in the world. The Give N' Talk TrimPhones will be offered in both pink and white with removable decals representing the charitable donations.
Give N' Talk prepaid long-distance service offers rates of 3.9 cent per minute to the United States, Puerto Rico and 195 cities in Mexico.
