Hitachi, Maxell Join Forces With CES Booth

Brisbane, Calif. — For the first time in its history Hitachi America and Maxell Corp. of America will share booth space during International CES.

The 2007 show in January also marks the return of both companies to the Central hall of the Las Vegas Convention Center (LVCC). The booth, 11906, is situated on the main floor.

Maxell, which is a wholly owned subsidiary of Hitachi Maxell, will showcase advanced digital technologies including HD DVD and Blu-ray, many of which were developed in conjunction with Hitachi. In addition, Hitachi and Hitachi America, its North American regional business, will showcase flat-panel displays, storage and networking technologies.

For many years, Maxell occupied display rooms adjacent to the main floor, while Hitachi recently displayed in the South Hall of the LVCC.

"The Hitachi group of companies is one of the world's most diverse organizations and brand equity is a key competitive advantage for us in today's global economy," said Gerard F. Corbett, branding VP for Hitachi America. "The company's business base spans a wide range of end-to-end technologies starting from consumer electronics including end-user display products such as flat panel televisions and DVD Blu-ray media and hard disk drives for content storage — right through the supply chain to home networking, fiber-to-the-home telecom technology, and finally professional broadcast equipment for transmitting content at the front end of the chain."

"Combining our CES efforts with Hitachi is an important step in enhancing our presence and continuing our brand-building campaign," said Don Patrican, executive VP of Maxell. "This year marks the return of our iconic 'blow away guy' image at CES, in addition to introducing several exciting new camcorder products, high density HD media, and new accessories, in a setting that will include the enabling hardware and technology from Hitachi."

Patrican added, "With our location on the main floor, we are also in a position to demonstrate our category management expertise to attendees. We can showcase the technology and manufacturing strengths we derive from being a part of the Hitachi family."