Video Industry Sales Scorecard

By Staff -- TWICE, 2/13/2006

Factory and distributor sales to dealers, as reported by the

Consumer Electronics Association:

PRODUCT	WEEK TO DEC 9	2004 WEEK	% CHG.	WEEK TO DEC 16	2004 WEEK	% CHG.	WEEK TO DEC 23	2004 WEEK	% CHG.	WEEK TO DEC 30	2003 WEEK	% CHG.	52 WKS 2005	52 WKS 2004	% CHG.
Total Color Television	430,061	538,237	-20.1	433,909	718,909	-39.6	450,256	532,789	-15.5	461,816	604,452	-23.6	24,484,779	26,557,277	-7.8
Total Analog Direct View	345,975	425,710	-18.7	350,566	595,043	-41.1	371,461	438,831	-15.4	395,366	505,462	-21.8	20,283,408	22,073,121	-8.1
Analog Color-Only	306,176	389,504	-21.4	276,055	511,903	-46.1	326,031	394,537	-17.4	330,725	426,197	-22.4	16,934,579	19,934,237	-15.0
Analog TV/DVD Combo	39,799	27,761	43.4	74,511	57,251	30.1	45,430	29,903	51.9	64,641	55,499	16.5	3,348,829	2,138,884	56.6
Digital Television#	84,086	112,527	-25.3	83,343	123,866	-32.7	78,795	93,958	-16.1	66,450	98,990	-32.9	4,201,371	4,484,156	-6.3
Total VCR	145,084	116,858	24.2	104,849	119,823	-12.5	98,126	79,082	24.1	87,172	82,807	5.3	6,619,930	7,825,837	-15.4
Total Home VCR*	27,965	32,616	-14.3	29,698	48,412	-38.7	21,995	28,828	-23.7	32,639	44,779	-27.1	1,365,064	2,267,023	-39.8
VCR Decks****	27,965	24,171	15.7	29,698	22,523	31.9	21,995	14,437	52.4	32,639	21,013	55.3	1,365,064	2,267,023	-39.8
Camcorders	117,119	84,242	39.0	75,151	71,411	5.2	76,131	50,254	51.5	54,533	38,028	43.4	5,254,866	5,558,814	-5.5
Total DVD**	347,629	419,193	-17.1	357,423	379,256	-5.8	306,910	183,714	67.1	392,938	371,979	5.6	19,496,652	22,130,890	-11.9
DVD Players***	307,830	391,432	-21.4	282,912	322,005	-12.1	261,480	153,811	70.0	328,297	316,480	3.7	16,147,823	19,992,006	-19.2
(1) 2004 data omits LCD TV and plasma displays, which were included in 2003 numbers (2) Includes TV/VCR Combos (3) Does not include digital VCRs (4) Includes DVD players, TV/DVD combos, TV/DVD/VCR combos and DVD/VCR combos (5) Includes stand-alone DVD and DVD/VCR ©TWICE 2006

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