Login  |  Register          Free Newsletter Subscription
Subscribe to TWICE Magazine
Email
Print
Reprint
Learn RSS

Audiovox Paints Mixed Business Bag

By Jeff Malester -- TWICE, 6/6/2005

Smithtown, N.Y.— Selling its wireless business to UTStarcom last November for over $320 million “was, without question, one of the best moves this company has ever made,” John Shalam, chairman/CEO of Audiovox, told shareholders at the company's annual meeting here late last month. “Audiovox, today, is in the best financial position in the company's history.”

Results of the Audiovox shareholder get-together were reported in the company's 8-K filing with the Securities and Exchange Commission. Comments and forecasts here are derived from the posting.

Driving growth in its last fiscal year was the emergence of Audiovox in the satellite radio category, said Shalam. “We believe this category will play a major role in our growth over the coming years, which was one of the key factors in our recent acquisition of Terk Technologies [last January]. Their technology-driven products, particularly in the XM direct-connect products should ensure that we keep pace with the evolution of the satellite radio market,” he said.

Additionally, said Shalam, the company's acquired Jensen, Acoustic Research, Advent and Phase Linear brands “have begun to pay dividends,” primarily in the re-emergence of Jensen autosound products.

LCD televisions, multimedia portables and automotive security products also have enjoyed strong sales. This growth was offset by continued weakness in the portable DVD and video-in-a-bag business, which adversely affected overall sales, margins and profitability, continued Shalam.

Looking at fiscal 2005 as a “transition” year, Shalam said Audiovox was in the process of implementing several programs across the board that will lead to “leaner, more focused organization,” which will help restore profitability to historical levels.

The Hauppauge, N.Y.-based company posted 14 percent lower sales in its fiscal first quarter, ended Feb. 28, down to $116 million from a year-ago $135.4 million. Net loss was $1.2 million for the three months, compared with net income of $1.9 million in the same quarter a year earlier, due primarily to decreases in sales and gross margin.

Gross margin in the first quarter was 13.9 percent, down year-on-year from 15.6 percent.

An in-depth look at the Audiovox product lineup first points to the mobile video market, which has undergone dramatic changes starting in the second half of 2004, said Pat Lavelle, president/CEO of the Audiovox Electronics business at Audiovox. There has been a significant shift from the aftermarket to OEM car manufacturer installations, and “We have been negatively impacted by fewer opportunities with the aftermarket,” Lavelle said.

Further, a drop in SUV sales, a key segment of the mobile video market, has limited Audiovox sales opportunities as well. Add to this, price erosion generated by deep aftermarket discounting, as a result of a general sales slowdown, and it all results in a negative effect for the company's mobile video sales and margins — the key driver over the past few years, he noted.

Due to having the largest market share in this category, said Lavelle, “the impact on Audiovox was greatest.” However, he noted there are still good opportunities within mobile video and it will remain a key category without the growth posted over past years.

Severe price erosion also negatively impacted portable DVDs, with a drop in selling prices of 30 percent year-over-year, making it “very difficult to grow sales,” said Lavelle. To counteract these market changes, he said, Audiovox has been very active in new product development designed to give it the opportunity to restore eroded margins and generate new sales.

Looking at specific products, Lavelle said the company has begun shipping its Video Shuttle System and 8.5-inch and 10-inch mobile video overheads. In June, it will begin delivery of 15-inch overheads, with 12-inch types starting in August.

The company also expects fourth-quarter shipments of its Ray Sat satellite antenna, which will bring DirecTV and Dish Network into the vehicle at a retail of $3,000. Lavelle claims Audiovox is the first to offer one unit that can deliver both services.

In car audio, between May and June, the company will deliver all new Jensen amplifiers and speakers to power and independent retailers, and a new line of Phase Linear by Jensen designed for mass merchants.

In May, the consumer group delivered a complete new line of LCD TVs — 17-inch, 20-inch, 23-inch, 27-inch, 32-inch and 37-inch units, with retails ranging from $499 to $2,499.

The company also plans to deliver in-car and portable multimedia GPS navigation systems with real-time traffic. The in-car is available and the portables are scheduled for the fourth quarter.

Email
Print
Reprint
Learn RSS

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

By This Author

Sponsored Links





 
Advertisement
Sponsored Links

More Content

  • Blogs
  • Podcasts
  • Photos

Blogs


Sorry, no blogs are active for this topic.

» VIEW ALL BLOGS RSS

Photos

  • TWICE on the Scene: Aerosmith
    The legendary rock band Aerosmith was in New York City's Times Square last week to help launch Guitar Hero: Aerosmith. (Photos by Lisa Johnston)
  • TWICE on The Scene: 12th Annual CEA CEO Summit
    Playa Del Carmen, Mexico – Top retail, distributor, supplier and logistics execs have gathered this week at the Fairmont Maykoba resort, here, to discuss major industry issues. Here is a look at some of the participants.
  • Four Seasons of Hope
    A who's who of sports stars, politicians and entertainment luminaries attended the 7th annual Samsung Four Seasons of Hope at New York’s Cipriani Wall Street Monday night.
Advertisements





NEWSLETTERS
Click on a title below to learn more.

TWICE Daily E-mail Update
©2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites