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Laserline CD Cases Fuel Consumer 'Expression'

Staff -- TWICE, 2/21/2005

Norwalk, Conn. — Laserline is introducing its Attitude line of portable storage, described as “trendy new cases.”

The customizable CD cases “let you express yourself daily with interchangeable cards and sayings” the firm said. Each case holds a combination of CDs and DVDs, features a translucent poly-sewn cover and is described as “durable and flexible,” with see-through non-stick sleeves.

The TUDE 32 holds 32 CDs/DVDs or 16 CDs with booklets, and is 7.5 inches by 3 inches by 7 inches. Inserts include: High Maintenance; Once Upon A Time; It's All About Me!; Drama Queen; What Boyfriend?; and Born to Boogie

The TUDE 72 holds 72 CDs/DVDs or 36 CDs with booklets, and is 7.5 inches by 2.5 inches by 12 inches. The inserts for this case include: He's only with you because he hasn't met me yet.; High Maintenance; It's All About Me!; Don't give me attitude. I have my own.; What Boyfriend?; and Good Girls do Bad Things.

The TUDE 144 holds 144 CDs/DVDs or 72 CDs with booklets, and is 13 inches by 2.75 inches by 12.25 inches. This case comes with three customized inserts on the subjects of Love, Rock & Roll, and Me. It also includes one blank sheet that the customer can customize.

Suggested retail range is $9.99 to $19.99, and product was available by the end of January.

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