Video Industry Sales Scorecard

Staff -- TWICE, 9/20/2004

Factory and distributor sales to dealers, as reported by the Consumer Electronics Association:

PRODUCT	WEEK TO JULY 16	2003 WEEK	% CHG.	WEEK TO JULY 23	2003 WEEK	% CHG.	WEEK TO JULY 16	2003 WEEK	% CHG.	WEEK TO JULY 23	2003 WEEK	% CHG.	35 WKS 2004	35 WKS 2003	% CHG.
Total Color Television	439,855	361,032	21.8	450,905	506,451	-11.0	774,796	560,555	38.2	440,535	771,214	-42.9	16,999,687	17,424,748	-2.4
Total Analog Direct-View	364,916	298,369	22.3	365,181	447,735	-18.4	651,003	492,635	32.1	352,904	622,072	-43.3	14,529,976	15,271,633	-4.9
Analog Color-Only	325,537	259,734	25.3	305,128	395,671	-22.9	502,380	391,672	28.3	326,248	511,251	-36.2	12,267,915	12,421,605	-1.2
Analog TV/VCR Combos	13,991	14,845	-5.8	11,317	27,503	-58.9	56,076	59,275	-5.4	5,286	54,767	-90.3	997,700	1,917,173	-48.0
Analog TV/DVD Combo	25,388	23,790	6.7	48,736	24,561	98.4	92,547	41,688	122.0	21,370	56,054	-61.9	1,264,361	932,855	35.5
Digital Television (1)	74,939	62,663	19.6	85,724	58,716	46.0	123,793	67,920	82.3	87,631	149,142	-41.2	2,469,711	2,153,115	NA
Total VCR	93,485	169,029	-44.7	104,153	228,756	-54.5	229,913	231,615	-0.7	111,678	380,137	-70.6	5,763,237	9,570,906	-39.8
Total Home VCR (2)	34,765	82,354	-57.8	47,173	145,466	-67.6	126,023	158,874	-20.7	49,965	242,468	-79.4	2,519,506	6,057,167	-58.4
VCR Decks (3)	20,774	67,509	-69.2	35,856	117,963	-69.6	69,947	99,599	-29.8	44,679	187,701	-76.2	1,521,806	4,139,994	-63.2
Camcorders	58,720	86,675	-32.3	56,980	83,290	-31.6	103,890	72,741	42.8	61,713	137,669	-55.2	3,243,731	3,513,739	-7.7
Total DVD (4)	301,514	217,540	38.6	321,265	318,147	1.0	537,689	490,049	9.7	462,431	738,709	-37.4	11,748,493	11,911,757	-1.4
DVD Players (5)	276,126	193,750	42.5	272,529	293,586	-7.2	445,142	448,361	-0.7	441,061	682,655	-35.4	10,484,132	10,978,902	-4.5
(1) 2004 data omits LCD TV and plasma displays, which were included in 2003 numbers (2) Includes TV/VCR Combos (3) Does not include digital VCRs (4) Includes DVD players, TV/DVD combos, TV/DVD/VCR combos and DVD/VCR combos (5) Includes standalone DVD and DVD/VCR (6) Does not include analog projection, flat-panel TV or front projectors ©TWICE 2004

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