CEA Boosts '03, '04 Sales Reports
Staff -- TWICE, 9/20/2004
Arlington, Va.— Consumer electronics sales exceeded $100 billion in 2003, setting a new record and marketing a four-fold increase over the previous year's growth rate, and 2004 sales should surpass $108 billion in manufacturer shipments for a growth rate of 8.1 percent.
Those numbers are revised figures released today by the Consumer Electronics Association (CEA), whose president/CEO Gary Shapiro said in a prepared statement, “Consumer demand for digital products continues to drive consumer electronics sales beyond our earlier projections. Consumer enthusiasm going into the fourth quarter of 2003 further catapulted overall sales.”
He noted, “Across the board, consumer electronics sales exceeded projections as consumers saw the right prices at the right time. Even as we celebrate record sales in 2003, we expect that 2004 will be an even bigger year as our growth rate continues to climb.”
Almost every product category performed better than anticipated in 2003 by $100 million to $200 million, according to CEA's new figures. Manufacturer-to-dealer sales of personal computers (PCs) and digital televisions (DTV) stood as two of the main categories driving final 2003 figures above CEA's original forecast of $96.3 billion. PCs held strong as the largest single product category, with sales exceeding $15 billion, as home information products remained the biggest consumer electronics sector, with sales over $38 million in 2003.
Added Sean Wargo, senior industry analyst for CEA: “Huge numbers of flat-panel and rear-projection DTV sets were sold last year. In fact, sales of just flat-panel TVs topped $2 billion, and the numbers will continue to increase in 2004.”
Wargo explained wireless phones also contributed to strong overall sales in 2003. Sales of wireless phones were over $9 billion, and they are expected to top $10 billion by the end of 2004.
And sales of digital products will again take the industry to new heights in 2004, noted Wargo.
“MP3 and DTV will help drive 2004 sales to a record estimated $108 billion. Total TV revenues (analog and digital combined) are expected to rise 17 percent this year to $13.6 billion, marking the biggest invoiced total for TVs in history.”
Data cited in this release is available for purchase through CEA's Market Activity Reports and Analysis (MARA) program. For a list of available reports and purchasing information, visit www.eBrain.org/mara or send an e-mail request to info@ebrain.com.
| Unit Sales | 2003 Actual Factory $ Value | Average $ Price | Unit Sales | 2004 Forecast Factory $ Value | Average $ Price | Unit Sales | 2005 Projection Factory $ Value | Average $ Price | |
| Total TV | 29,785 | 15,876 | 533 | 31,411 | 17,741 | 565 | 32,424 | 21,721 | 670 |
| Total Color TV | 29,585 | 15,867 | 536 | 31,261 | 17,736 | 567 | 32,299 | 21,717 | 672 |
| Total Analog Color | 23,888 | 5,397 | 226 | 21,609 | 3,637 | 168 | 17,889 | 2,747 | 154 |
| Direct-View | 23,612 | 5,104 | 216 | 21,512 | 3,552 | 165 | 17,859 | 2,726 | 153 |
| Color Only | 20,791 | 4,756 | 229 | 19,687 | 3,387 | 172 | 16,492 | 2,610 | 158 |
| TV/VCR Combinations(1) | 2,821 | 348 | 123 | 1,825 | 165 | 90 | 1,367 | 116 | 85 |
| Projection | 276 | 293 | 1,062 | 97 | 85 | 876 | 30 | 21 | 700 |
| Digital Color(2) | 4,102 | 8,216 | 2,003 | 6,968 | 10,246 | 1,470 | 10,772 | 13,617 | 1,264 |
| Direct-View(3) | 703 | 673 | 957 | 1,307 | 1,011 | 774 | 3,167 | 2,067 | 653 |
| Projection(3) | 2,444 | 3,678 | 1,505 | 3,281 | 5,263 | 1,604 | 3,583 | 5,290 | 1,476 |
| Total Flat-Panel TV | 1,595 | 2,254 | 1,413 | 2,684 | 3,853 | 1,436 | 3,638 | 5,353 | 1,471 |
| LCD | 1,253 | 664 | 530 | 1,950 | 1,418 | 727 | 2,521 | 2,094 | 831 |
| Plasma | 342 | 1,590 | 4,649 | 734 | 2,435 | 3,317 | 1,117 | 3,259 | 2,918 |
| Monochrome TV | 200 | 9 | 45 | 150 | 5 | 35 | 125 | 4 | 33 |
| Total VCRs(4) | 9,237 | 755 | 82 | 6,725 | 449 | 67 | 4,185 | 260 | 62 |
| VCR Decks | 6,416 | 407 | 63 | 4,900 | 284 | 58 | 2,818 | 144 | 51 |
| Stereo | 3,995 | 268 | 67 | 3,313 | 202 | 61 | 2,047 | 112 | 55 |
| Non-Stereo | 2,421 | 139 | 57 | 1,587 | 82 | 52 | 771 | 32 | 42 |
| Camcorders | 5,626 | 2,002 | 356 | 6,005 | 1,848 | 308 | 6,380 | 1,875 | 294 |
| Personal Video Recorders | 519 | 178 | 343 | 915 | 275 | 301 | 1,172 | 332 | 283 |
| V'cass. Players | 45 | 2 | 52 | 40 | 2 | 38 | 36 | 1 | 24 |
| DVD Players(5) | 21,994 | 2,698 | 123 | 25,773 | 2,973 | 115 | 25,545 | 2,859 | 112 |
| Home Satellite Systems | 10,502 | 1,476 | 141 | 10,169 | 1,230 | 121 | 10,460 | 1,181 | 113 |
| Digital Still Cameras | 14,786 | 3,921 | 265 | 17,636 | 4,516 | 256 | 20,161 | 5,142 | 255 |
| Total audio systems | 6,137 | 740 | 121 | 6,702 | 842 | 126 | 6,200 | 704 | 114 |
| Rack Systems | 19 | 9 | 474 | 9 | 4 | 444 | 6 | 2 | 333 |
| Compact Systems | 6,118 | 731 | 119 | 6,693 | 838 | 125 | 6,194 | 702 | 113 |
| Separate Components | -- | 1,122 | -- | -- | 1,236 | -- | -- | 1,142 | -- |
| Home Theater In A Box | 3,622 | 961 | 265 | 3,894 | 977 | 251 | 4,069 | 994 | 244 |
| Total CD players (3) | 40,416 | 3,150 | 78 | 35,201 | 2,704 | 77 | 35,201 | 2,704 | 77 |
| Portable CD Players | 23,347 | 1,125 | 48 | 22,105 | 838 | 38 | 20,564 | 744 | 36 |
| Other CD Players | 17,069 | 2,025 | 119 | 13,096 | 1,866 | 142 | 14,637 | 1,960 | 134 |
| Home Radios (7) | 16,535 | 318 | 19 | 14,729 | 280 | 19 | 13,477 | 241 | 18 |
| Total Tape (8) | 8,670 | 231 | 27 | 8,290 | 221 | 27 | 8,084 | 213 | 26 |
| Tape Players | 2,178 | 40 | 18 | 1,982 | 33 | 17 | 1,802 | 28 | 15 |
| Tape Recorders | 6,492 | 191 | 29 | 6,308 | 188 | 30 | 6,282 | 185 | 29 |
| Headset Portables (6) | 25,944 | 1,172 | 45 | 24,430 | 876 | 36 | 22,677 | 776 | 34 |
| MP3 Players | 3,031 | 424 | 140 | 5,741 | 934 | 162 | 6,540 | 1,010 | 154 |
| Total autosound | -- | 5,242 | -- | -- | 5,624 | -- | -- | 5,850 | -- |
| Aftermarket | -- | 1,997 | -- | -- | 2,055 | -- | -- | 1,995 | -- |
| Original equipment | -- | 3,245 | -- | -- | 3,569 | -- | -- | 3,855 | -- |
| Aftermkt. Car Security | -- | 260 | -- | -- | 255 | -- | -- | 253 | -- |
| Radar Detectors | -- | 123 | -- | -- | 120 | -- | -- | 120 | -- |
| Mobile Video/Navigation | -- | 420 | -- | -- | 504 | -- | -- | 611 | -- |
| Personal Computers* | 18,120 | 15,584 | 860 | 20,294 | 17,629 | 869 | 23,339 | 19,665 | 843 |
| Personal Digital Assistants | 6,375 | 759 | 119 | 6,500 | 657 | 101 | 6,633 | 591 | 89 |
| PC Printers* | 21,518 | 4,734 | 220 | 23,024 | 5,019 | 218 | 26,357 | 5,667 | 215 |
| Set-Top Internet Boxes | 500 | 63 | 125 | 285 | 31 | 110 | 150 | 14 | 95 |
| Aftermarket Monitors | 6,750 | 1,856 | 275 | 7,825 | 2,214 | 283 | 8,575 | 2,461 | 287 |
| Modems/Fax Modems* | 12,337 | 1,419 | 115 | 12,954 | 1,386 | 107 | 13,150 | 1,289 | 98 |
| Other PC Peripherals* | -- | 2,707 | -- | -- | 3,032 | -- | -- | 3,487 | -- |
| Computer Software* | -- | 5,060 | -- | -- | 5,162 | -- | -- | 5,213 | -- |
| Elex. Typewriters (7) | 215 | 13 | 59 | 142 | 6 | 45 | 136 | 5 | 38 |
| Fax Machines* | 2,070 | 242 | 117 | 1,552 | 160 | 103 | 1,357 | 128 | 94 |
| Home telephones | 59,636 | 1,405 | 24 | 58,089 | 1,700 | 29 | 54,789 | 1,483 | 27 |
| Corded | 22,102 | 256 | 12 | 17,636 | 245 | 14 | 16,450 | 223 | 14 |
| Cordless | 37,534 | 1,149 | 31 | 40,453 | 1,455 | 36 | 38,339 | 1,260 | 33 |
| Wireless phones* | 70,488 | 9,163 | 130 | 79,651 | 10,538 | 132 | 89,210 | 11,329 | 127 |
| Family Radio Svc. Devices | 13,060 | 235 | 18 | 12,550 | 201 | 16 | 12,000 | 168 | 14 |
| Answerers | 22,534 | 1,210 | 54 | 24,432 | 1,503 | 62 | 25,140 | 1,580 | 63 |
| Caller ID Devices | 1,894 | 12 | 6 | 1,454 | 8 | 6 | 1,274 | 8 | 6 |
| Pagers | -- | 729 | -- | -- | 675 | -- | -- | 675 | -- |
| Home security | -- | 2,055 | -- | -- | 2,530 | -- | -- | 3,047 | -- |
| Total accessories | -- | 1,635 | -- | -- | 1,782 | -- | -- | 2,056 | -- |
| Batteries (8) | -- | 5,406 | -- | -- | 5,730 | -- | -- | 6,260 | -- |
| Blank Cassettes* | 543,000 | 768 | -- | 478,000 | 546 | -- | 415,000 | 494 | -- |
| Audio | 149,000 | 77 | -- | 125,000 | 73 | -- | 101,000 | 57 | -- |
| Video | 394,000 | 691 | -- | 353,000 | 473 | -- | 314,000 | 437 | -- |
| Blank PC Media | -- | 1,800 | -- | -- | 2,025 | -- | -- | 2,418 | -- |
| Video Games | -- | 10,253 | -- | -- | 9,532 | -- | -- | 9,565 | -- |
| Hardware | -- | 3,188 | -- | -- | 2,485 | -- | -- | 2,315 | -- |
| Software | -- | 7,065 | -- | -- | 7,047 | -- | -- | 7,250 | -- |
| (1) TV/VCR Combos Only. (2) Includes Direct-View, Flat-Panel & Projection TVs and Monitors. (3) Excludes Monitors. (4) Includes Direct-View TV Combinations. (5) Includes DVD/VCR Combos; Portables. Excludes TV/DVD Combos. (6) Includes Home, Portable and Autosound. (7) Includes Table, Clock & Portable. (8) Includes Radio Combinations. (9) Includes Portables Counted Elsewhere. (10) Includes Personal Word Processors. (11) Primary Cells For Consumer Use. *Sales Through Consumer Channels. Source: CEA Market Research ©TWICE 2004 |
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